Founder, McCrea Consulting
Product-Centric Manufacturing Consulting
Prev. Director of Sourcing & Purchasing &
Chief Representative Officer at
Idea Planet LP
More than a decade spent optimizing product costs, fine-tuning supply chains, and building bridges between Western brands and Asian manufacturing — turning ambitious concepts into products that ship on time, on spec, and on budget.
Living Asia Manufacturing Since 2012, I've been embedded in Asia's manufacturing ecosystem: Value Engineering countless products, negotiating the best unit costs, and building teams that bridge the gap between creative vision and mass production.
From lifesize fiberglass statues to precision die-cast Collectibles, I've guided products through every stage — concept, prototyping, tooling, and Production. I've worked on franchises like Assassin's Creed, Horizon Zero Dawn, Far Cry, and Red Dead Redemption.
Now based in South East Asia, I bring that same hands-on, no-shortcuts approach to every new engagement. Companies hire me to get the full picture of their available options, to apply multi-dimensional (out-of-the-box) strategies, and make informed decisions about the best path forward.
Factory identification, capability evaluation, and supplier partnerships across China and Southeast Asia.
Guiding products from CAD to production — tooling plans, material selection, specifications, and engineering reviews.
Cost analysis and value engineering methods that improve margins without sacrificing quality or timelines.
Production QC protocols, factory assessment, and quality standards advisory.
Bilingual deal-making with factories, vendors, and legal partners — balancing cost-effectiveness with long-term trust.
2004 – 2008 · Columbia, SC
2004 – 2008 · Columbia, SC
2007 · Nairobi, Kenya
Whether you're launching a new product line or need expert sourcing and manufacturing guidance across Asia, I'm here to help.
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